Consumer Confidence Survey: What It Is & Why It Matters

What is the Consumer Confidence Survey?

The monthly Consumer Confidence Survey, conducted by Toluna for The Conference Board, is an online sample that gauges consumer sentiment about the economy.

Measuring Consumer Sentiment

Consumer confidence indexes measure how optimistic or pessimistic consumers are about economic conditions.

The Consumer Confidence Index (CCI) is a standardized indicator that reflects expected trends in household consumption and savings.

Importance of Consumer Confidence

Consumer confidence is a key economic indicator, as it influences consumer spending, which accounts for about 70% of the U.S. economy.

Measuring consumer confidence can help predict future economic trends.

Limitations of Consumer Confidence Surveys

Some experts argue that consumer confidence surveys may not accurately measure economic sentiment due to potential bias in methodology.